Popular destinations boosted by films, TV dramas

Editor’s note: A popular movie or TV drama has the power to make a city famous and generate a tourism boom. For audiences, a favorite movie or TV series can transform into a travel guide, as immersing oneself in the storyline has become a new travel trend for many.

Moviegoers are no longer content with merely watching the show on screen, and eager to step into the scenes and experience the daily lives of the characters. Over the past year, several films and TV dramas have put their shooting locations into the public spotlight. Let’s take a look.

Stills from the TV drama
Meet Yourself. [Photo/Official Weibo account of the TV drama
Meet Yourself]

1. Dali in Yunnan province

With the premiere of the TV drama Meet Yourself earlier last year, the Dali Bai autonomous prefecture in Southwest China’s Yunnan province emerged as a highly sought-after tourism destination.

The drama was filmed in Dali, showcasing main locations such as Erhai Lake, Dali Ancient Town, Fengyangyi village, Shaxi Ancient Town and Xizhou Town.

The idyllic scenery and relaxing pace of life depicted in the drama proved to be a soothing balm for many, leading to a tourism boom in Dali during the Spring Festival holidays. Dali’s state officials even issued a statement praising the drama for its significant contribution to the local tourism industry.

According to statistics, during the Spring Festival holiday, Yunnan province received the second most tourists in the nation with a tourism revenue of 38.4 billion yuan ($5.35 billion), ranking top. Among this, Dali received 4.24 million tourists, marking a remarkable 219 percent increase compared to the previous year.